{"id":7828,"date":"2024-11-13T14:04:17","date_gmt":"2024-11-13T14:04:17","guid":{"rendered":"https:\/\/finderica.com\/how-to-safely-navigate-this-black-friday\/"},"modified":"2024-11-13T14:04:17","modified_gmt":"2024-11-13T14:04:17","slug":"how-to-safely-navigate-this-black-friday","status":"publish","type":"post","link":"https:\/\/finderica.com\/?p=7828","title":{"rendered":"How to Safely Navigate This Black Friday"},"content":{"rendered":"
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\t\tVicky Parry<\/small><\/p>\n

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\n\t\t<\/i> 13th Nov 2024<\/small>
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\t\t\t\t\t\tReading Time:<\/span> 6<\/span> minutes<\/span><\/span>\t\t\t\t<\/p>\n

It is that time of year again that our email inbox, our television screens and social media feeds are being bombarded with two words: BLACK FRIDAY. As ever, businesses are promising incredible sales and bargains you can\u2019t possibly afford to overlook. This year, due to the rising cost of living, these promises could feel more important than ever. However, MoneyMagpie\u2019s founder and consumer expert Jasmine Birtles is telling us to stay financially safe.<\/p>\n

Black Friday is a phenomenon that hit our shores back in 2010 and has grown bigger every year. In fact, 30% of all annual retail sales happen between Black Friday and Christmas: it occurs on the last Friday of November.<\/p>\n

This year, with so many of us worrying about our finances, retailers are pushing Black Friday \u2018deals\u2019 very hard, both in store and online. But how do you know if you\u2019re going to get a real bargain, rather than wasting your cash?<\/p>\n

Jasmine says, \u201cIt\u2019s so easy to be taken in by clever marketing tactics. They make us think that we\u2019ve nabbed ourselves a bargain and stop us checking to see if it really is the cheapest \u2013 I know I\u2019ve done it! The problem with Black Friday is that there\u2019s a weight of advertising and hype around the whole event that makes us think that anything we get in a Black Friday sale is definitely going to be a bargain. It isn\u2019t. In fact, some studies (like ones from Which?) have found that in most cases you\u2019re likely to be able to buy that item cheaper somewhere else than in a Black Friday sale!\u201d<\/p>\n

Although we love a good bargain, we also want to make sure you\u2019re getting the best deal possible. So, before you head out shopping, read our 4 reasons to beware of Black Friday below.<\/p>\n

1.Beware of Brands You Don\u2019t Know<\/h2>\n

\"Black\"Black<\/p>\n

The best offers aren\u2019t always provided by the big brands. Small retailers often jump in on the act too and provide some really good deals.\u00a0If you do, however, get tempted by an offer on a site you don\u2019t recognise, you should check their authenticity before you buy.
Impartial reviews are available to read on sites such as Reevoo where you can run a background company check online, which includes their credit score. If you are buying online, always pay with credit card or Paypal to make sure that your transaction is protected.
Also remember that Black Friday products do not guarantee extended return policies either, so if you\u2019re buying for Christmas, do check in advance. This is especially important right now when many shops might offer a full Black Friday closing down sale \u2013 so you won\u2019t be able to return the goods when the shop is closed permanently.
One thing to keep in mind, though, is that major card providers such as MasterCard and Visa will reimburse you the cost difference if an advertised Black Friday price is lower than the price you recently paid for the same item.
You need to send your receipt, the ad and a claim form within 60 days of the ad\u2019s publication.<\/p>\n

2. Beware of Losing Money<\/h2>\n

If you\u2019re a small (or big) business taking part in the Black Friday frenzy, you could actually end up losing money.
In the last few years, customers have gone into serious spending mode online with bargain buying, and as a result, many businesses failed to cope as their websites struggled to handle the demand of traffic.
An example of this is Argos which saw its website go down for two hours in the 2014 Black Friday sales because it simply wasn\u2019t prepared for the high quantities of traffic. Research by Six Degrees Group estimate that this website fault could have cost them around \u00a35m.
Research by Deichmann in 2020 revealed that most people haven\u2019t a clue when it comes to bagging a bargain, either. Of almost 6,000 adults surveyed, only 9% worked out that a \u2018buy one get one free\u2019 offer isn\u2019t as good value as a \u201cbuy one, get a discount on second item\u201d offer. Make sure you\u2019re up-to-scratch on your maths before you make any big purchases!
So it\u2019s important if you\u2019re a small business to prepare properly in order to avoid losing out on revenue on this day. Take a look at this useful guide on how to prepare your website for the Black Friday frenzy\u2026or just decide to ignore the day and do your own flash sale in December to pull in the crowds!<\/p>\n

3.Beware of Scams and Fraudsters<\/h2>\n

Black Friday is a great day for fraudsters and scammers to take advantage of shoppers, so make sure you\u2019re extra cautious when looking for deals.
Just because someone uses the words \u2018cheap\u2019 or \u2018discount\u2019 doesn\u2019t mean that it\u2019s always a good deal. Usually, where the prices seem too good to be true, it means the goods may also be fake or faulty. If a deal seems too good to be true, it probably is!
This also means you MUST make sure you know the returns policy on what you are buying, especially electrical and other expensive items. Reputable sites and retailers will have no problem being upfront about the ins and outs of their policies so check before you buy.
Faced with the right pressures, we\u2019re all vulnerable. Fraudsters put people into what psychologists call a \u2018hot state\u2019. This is when we think less clearly if we are eager to spend during the frenzy of deals and sales. We tend to lose the ability to do due diligence and the hope of getting a bargain can be a compelling lure.
As we shop online more than ever, it\u2019s easy to fall victim to a scam.
Make sure to beware of scam emails, too. Fraudsters will send emails under the guise of being a popular high street retailer offering amazing discounts. Clicking on the links may leave you vulnerable to fraud. Always check the email address from which a message is sent, to make sure it is legit.<\/p>\n

4.Beware of Impulse Buying<\/h2>\n

Do you actually NEED the thing that\u2019s on an amazing Black Friday deal? Or do you just WANT it?
Black Friday can offer significant savings on really good products, so make a list of what you know you need or want to buy as gifts, and scope out the costs and where the goods are available beforehand.<\/p>\n

It\u2019s easy to get lost in the excitement of the sales on Black Friday, so carefully consider if you are making a sensible purchase that you\u2019re going to get use from. This is important even if you don\u2019t go into the shops but just go online. It\u2019s still too easy to be sucked into buying something you don\u2019t need or want. Research your items in advance too \u2013 so you can spot a fake discount!<\/p>\n

A previous survey by TopCashBack has found that nearly half of UK consumers are waiting for Black Friday sales to buy big ticket items they\u2019ve been wanting for a while and more than a quarter have been holding-off since August. On average, consumers are planning to spend around \u00a3421 in the sales but hope to save \u00a3228, i.e. they\u2019re hoping to get a 35% discount on their purchases.<\/p>\n

Of course, they might get some good discounts if they have researched the items beforehand and know how much they should be. But it\u2019s all too easy to be made to think you\u2019re getting a bargain when you\u2019re not.<\/p>\n

Jasmine reminds us all that her \u201cbiggest piece of advice when it comes to Black Friday is to ignore it\u2026unless there is something specific that you know you need (and I mean \u2019need\u2019) which you have already researched and you know how much it is normally. If you then look around at the \u2018offers\u2019 on this item and find a genuine price drop in the sale then go for it, but otherwise I would just ignore the Black Friday so-called deals.
The vast majority of them are not good offers and, worse than that, the hype and hypnotism around this supposed sale time could potentially mesmerise you into spending money on things that you don\u2019t need or even want using money that you can\u2019t actually afford to spend. This happens to loads of people every year at this time and I suggest that you protect yourself by simply keeping away from the websites and shops around this time. Really, if you don\u2019t go in (physically or online) you won\u2019t be tempted. That\u2019s the way I operate and I recommend it to everyone else!\u201d<\/p>\n

Much of the same applies to Prime Day \u2013 read more about that here.\u00a0<\/p>\n<\/p><\/div>\n